Head & Shoulders:
ITCHuations PR Kit
PR Kit for the Head & Shoulders ITCHuations campaign.
The kits come in a custom locked acrylic box. Recipients were provided a scratch card to reveal the unique code that would unlock their kit, featuring an ITCHuations Handbook, themed stickers, and Head & Shoulders products.
WHAT WE DID
PR Kit Conceptualization and Production
HATCHING EXPERIENCES, CONNECTIONS, AND SOLUTIONS—ONE EXECUTION AT A TIME.